Moore-MacMichael Grainger Dedicated Seller Resources
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Material Handling

Dutton Lainson

by Dutton-Lainson Company

Dutton Lainson is the largest manufacturer of manual winches in the world since the 1950s. More than likely we have a winching/ material handling solution to meet the customer's needs

125 active Grainger SKUs · data through June 2026
TAA ✓ compliant line

Top SKUs to push

The Grainger numbers worth knowing before the call.
1
Grainger #13R481
Electric Winch, 1HP, 120VAC
Stock # 5250493
View on Grainger →
2
Grainger #13R482
Electric Winch, 1HP, 115VAC
Stock # 5250295
View on Grainger →
3
Grainger #811MH4
Electric Winch, 50 ft L Line, 5/8 hp Motor
Stock # 25047
View on Grainger →
4
Grainger #33UD41
Heavy-Duty Brake Winch, Spur Gear, 3500 lb
Stock # 5248497
View on Grainger →
5
Grainger #6W045
Hand Winch, Spur Gear, w/Brake, 800 lb.
Stock # DLB800A
View on Grainger →
Ranked by the last 12 months of Grainger sales.

How to spot the opportunity

What to look for on site, who to talk to, what to ask.

What to look for

Anywhere heavy items or rigging are being moved by manual means. Factoriestrailersshipsworkshops. Portable loading docksindustrial dumpster lidsmini cranes.

Who to talk to

  • Trailer operators and fleet managers
  • farmers hauling equipment
  • marina staff
  • warehouse workers
  • industrial maintenance techs doing rigging

Qualifying questions to ask

  1. Do you have any heavy manual lifting needs where forlifts or chain hoists aren't being used?
  2. [Rep]
  3. Do you have any bulk fuel filtration needs? Storage tanks, mobile transport fuel tanks?

What to recommend

If the customer needs this, lead with that.
Heavy item or load needs reliably moved or lifted on a regular basis, and AC power is available.→SA12015AC Electric winch (Grainger #13R481)
Heavy item or load needs reliably moved or lifted on a regular basis, but no AC power is available.→B3503 Brake winch (Grainger #33UD41)
Heavy item or load needs reliably moved or lifted on a regular basis, but no AC power is available and mounting space is limited→WG2000 HEX Drill driven worm gear winch (Grainger #33UD44)
Bulk fleet fuel needs filtered before going to fleet vehicles.→496 Goldenrod Water-Block Filter (Grainger #3MMF2)
[Rep: one-sentence customer problem]→[Rep: the product that solves it]

Part numbers & cross-references

Competitor part → our equivalent → Grainger number.
Mfr / stock #Grainger #Description
SA12015ACstock 525049313R481Electric Winch, 1HP, 120VAC
SA9015ACCLstock 525029513R482Electric Winch, 1HP, 115VAC
SA5015ACstock 525555913R483Electric Winch, 1HP, 115VAC
SA12015DCstock 525045113R484Electric Winch, 3/5HP, 12VDC
SA5015DCstock 525556713R485Electric Winch, 3/5HP, 12VDC
TW4000stock 525209313R486Electric Winch, 2/5HP, 12VDC
20470324MA63Gear, 56 Tooth
20511624MA64E-Ring
20471324MA65Cover Plug
30402524MA66Circuit Breaker
Showing 10 of 393 catalogued part numbers — the brand’s own manufacturer / stock numbers mapped to their Grainger SKUs.
View the full cross-reference sheet (393 items) →
Looking for a specific number? The Part Number Lookup searches every catalogued part number, all brands at once.

Talking points

When the customer pushes back.
  • Moves loads up to 2700lbs reliably without manual cranking.
  • This is the strongest manual break winch on the market moving/ lifting loads up to 3500lbs.
  • This incredibly versatile brake winch can fit into tight spaces and be operated quickly with an electric drill.
  • Versitile cartridge system allows for easy element swap and protects against water in the fuel.
  • [Rep: one sentence]
  • Engineering Support

Documents

Sell sheets, catalogs, and item lists for after the call.
Item Lists & Cross-References 1
Material Level Detail Dutton 03 26Item List / Cross-ReferenceQuick look
Catalogs 1
2023 Catalog PDF versionSell SheetQuick look